HexaARChallenge
The puzzle campaign needed enough mystery for dedicated players while staying accessible to first-time visitors.
Digital & Games
- Challenge
- Launch a OnePlus puzzle game that rewarded persistence and felt deeper than a standard campaign microsite.
- Idea
- A cryptic challenge sequence with progressive unlocks, tactile animation, and a front-end build tuned for repeat visits.
- Role
- Senior FE Developer
- Tech
- React
- Puzzle UX
- Game progression
- Campaign build
- Result
- FWA-recognized interactive puzzle campaign for OnePlus.
- Recognition
Mobile gamers are constantly searching for the next big addictive game that they can carry in their pocket—and of course, the ideal mobile device on which to play their favorites. To prove that OnePlus, with its 8GB of RAM, is the perfect platform for the job, we launched Crackables, a limited-time, AI bot-hosted game. It had to be as savvy as the most hardcore mobile gamer while demonstrating the power of the OnePlus.
Crackables is a can’t-put-it-down series of crypto puzzles, both digital and physical. Players had to complete each challenge in order to move to the next puzzle—and only the fastest 1,000 people who made it through the first three challenges qualified for the next round.
Idea
Build a sequence of escalating clues and tactile unlocks so progress felt earned, not explained.
Execution
Developed puzzle screens, animation feedback, progression logic, and front-end performance for repeat sessions.
Result
An FWA-recognized campaign game that gave OnePlus fans a reason to return and solve.
1000Fastest players advanced per round
3Crypto challenges to crack
8GB RAM showcased
- Role
- Senior FE Developer
- Start
- 18/03/2018
- Launch
- 18/09/2018
- FWA
- Crackables
Project context
The original campaign combined digital puzzles with a physical challenge for the fastest 1,000 players. UNIT9’s archive also provides the launch film and records an FWA award.
- Studio
- UNIT9
- Archive release
- 2018-09-18
- Source
- UNIT9 case study
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