Toyota: Gold Cup

Digital & Games

Challenge: Connect Toyota to Gold Cup excitement through an interactive football mechanic that could land quickly in campaign traffic.
Idea: A mobile-friendly game experience built around direct action, scoring tension, and branded tournament energy.
Role: Technical Lead
Tech: React
Game mechanics
Mobile animation
Campaign build
Result: FWA-recognized football campaign experience for Toyota.
Recognition: FWA: Toyota: Gold Cup

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Toyota wanted to celebrate being the official automotive partner of the 2021 Concacaf Gold Cup in a big way. So we created a mobile game that encourages fans to get loud and proud for their favourite team by using the sound of their voice.

Goal to the Gold Cup is a playful 8-bit pixel-style mobile browser game that’s powered by screaming. Players start by choosing their favourite Toyota truck – the new Tundra or Tacoma – and which Gold Cup soccer team they want to support. After the countdown, they’re instructed to give their longest, loudest “Goooal!” scream into their mobile device to drive their vehicle forwards.

After a player allows the game to access their microphone, a spectrograph analyzes the volume of their shout, then cleverly determines what speed the truck should move based on the sound level. The louder and longer they shout, the further their vehicle goes. The speed and movement of the Tundra and Tacoma are based on the real-life specs of the trucks, and special effects emphasize speed in a variety of terrains.