Nike x PSG: Shirt AR Viewer — HexaAR

AR & Immersive

Nike x PSG: Shirt AR Viewer — campaign visual

Challenge: Represent an iconic football shirt convincingly on mobile.
Idea: Combine an AR product viewer with stories embedded in the garment.
Role: Technical Lead
Tech: 8th Wall
WebAR
Optimised 3D garments

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For Paris Saint-Germain’s 50th anniversary, Nike’s WebAR viewer let fans place a digital shirt in their surroundings and switch between home and away designs. Interactive hotspots explored the club’s history, Daniel Hechter’s design and VaporKnit technology.

Built with 8th Wall and accessed through the Nike app, the experience balanced detailed garment textures and geometry with mobile rendering performance.

Nike x PSG: Shirt AR Viewer — experience view 1

Nike x PSG: Shirt AR Viewer — experience view 2

Nike x PSG: Shirt AR Viewer — experience view 3

Nike x PSG: Shirt AR Viewer — experience view 4

Nike x PSG: Shirt AR Viewer — experience view 5

Nike x PSG: Shirt AR Viewer — experience view 6

Role: Technical Lead
Studio: UNIT9
Release: 2020-08-17
Case study: UNIT9 archive

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