Nike: Move to Zero

AR & Immersive

Challenge: Explain a sustainability programme through a familiar physical object.
Idea: Make the shipping box a stage for an interactive AR environment.
Role: Technical Lead
Tech: 8th Wall
WebAR
Image tracking
Recognition: FWA × 1

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Nike Move to Zero transformed a shipping box into an entry point for a WebAR story. Scanning a printed marker revealed an animated environment with forests, renewable energy and a logistics facility.

Built with 8th Wall, the experience connected physical packaging with digital storytelling. Hotspots led to a companion website explaining themes such as packaging, circular design and Nike’s distribution process.