Lexus: AI Emotional Journey

AI & Web3

Challenge: Make a film respond to its viewer in real time.
Idea: Connect expression analysis with adaptive audiovisual storytelling.
Role: Technical Lead
Tech: MorphCast SDK
Facial-expression analysis
Interactive video

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Lexus AI Emotional Journey connected the ES hybrid campaign with an adaptive audiovisual experience. MorphCast’s SDK analysed facial expressions, and the experience used its estimates to vary video, colour, sound and animated graphics.

The journey produced a personalised film and a timeline showing how the detected emotional states influenced it. The creative direction aimed to move viewers towards a more relaxed conclusion.