HexaARAI & Web3
- Challenge
- Make personalisation compatible with a consistent brand style.
- Idea
- Match photo characteristics with a curated AI artwork library.
- Role
- Technical Lead
- Tech
- Adobe Firefly
- Image classification
- Mobile personalisation
The Mirinda AI Flavour Generator turned personal images into a customised can design. A mobile microsite identified subjects and styles in uploaded pictures, then matched them with artwork from a curated library.
The library contained more than 400,000 Adobe Firefly-generated images. Matching visuals were assembled into branded collages that users could vary, download and share. This approach combined image analysis with pre-generated artwork rather than generating every design from scratch.
- Role
- Technical Lead
- Studio
- UNIT9
- Release
- 2023-11-30
- Case study
- UNIT9 archive
Next Project
View project ↗