HexaARChallenge
A premium bottle reveal needed AR spectacle without losing the restrained tone of the Johnnie Walker brand.
AR & Immersive
- Challenge
- Turn a limited-edition Johnnie Walker bottle into a premium AR object without making the technology feel like a gimmick.
- Idea
- A mobile AR reveal that used glass, scale, and controlled motion to make the Dragon Glass bottle feel collectible.
- Role
- Technical Leader
- Tech
- WebAR
- 3D interaction
- Premium motion
- Campaign build
- Result
- FWA-recognized AR campaign experience for Johnnie Walker.
- Recognition
Johnnie Walker wanted to bring its special edition Game of Thrones whisky to life in an exciting, memorable way. So, together with our friends at AnalogFolk, we created an exploratory WebAR experience that lets fans show allegiance to their favorite house and unleash a direwolf or a dragon in the comfort of their own homes.
Each bottle came equipped with a QR code. When scanned, an animated 3D AR experience with characters from the show burst out of the packaging. “A Song of Ice,” inspired by House Stark, featured a direwolf on the prowl amidst a blizzard. “A Song of Fire,” inspired by House Targaryen, summoned an epic flying fire-breathing dragon. The activations perfectly matched the flavor profiles of their whisky: one was crisp and clean, the other spicy with a subtle smoke.
Idea
Make the bottle the hero and use spatial motion to build anticipation around the Dragon Glass object.
Execution
Led WebAR build decisions around 3D presentation, camera framing, loading behavior, and interaction polish.
Result
An FWA-recognized AR campaign that made the collectible bottle feel cinematic on mobile.
- Role
- Technical Leader
- Start
- 08/10/2019
- Launch
- 15/01/2020
- FWA
- Dragon Glass
Project context
The UNIT9 archive documents the Game of Thrones-inspired AR experience, including dragon and wolf imagery. The campaign was created for Diageo with AnalogFolk.
- Studio
- UNIT9
- Archive release
- 2020-01-13
- Source
- UNIT9 case study
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