HexaARChallenge
The campaign needed an interaction that made the product craving feel active rather than just illustrated.
Digital & Games
- Challenge
- Make a taste-led Coke Zero Sugar campaign work as an interactive digital prompt instead of a passive product message.
- Idea
- A punchy web experience that framed the call-to-action through tactile motion, quick decisions, and retail-campaign clarity.
- Role
- Technical Lead
- Tech
- React
- Campaign mechanics
- Animation
- Responsive delivery
- Result
- Launched as an AKQA campaign piece for Coke Zero Sugar.
Hide ‘n’ Take is a mischievous mobile browser game of hide and seek. It challenges players to race to the top of the refrigerator and secure their can of Coke Zero without getting caught.
The game has three levels, each inspired by a different refrigerator shelf, with unique food-shaped obstacles for players to dodge and hide behind. We used the #TakeATaste campaign visuals by British illustrator Jack Teagle to create a playful cast of animated characters that represent Coke Zero lovers’ innermost cravings for the beverage.
Idea
Turn the refrigerator into a playful obstacle course where the can becomes a small prize worth chasing.
Execution
Built browser-game states, animated obstacles, level flow, and mobile controls around the campaign illustration style.
Result
A playful AKQA campaign piece that gave Coke Zero Sugar a repeatable interaction loop.
- Role
- Technical Lead
- Start
- 01/11/2022
- Launch
- 01/02/2023
- Website
- Take a Taste
Project context
The three game levels corresponded to refrigerator shelves. Animated characters drew on Jack Teagle’s campaign illustrations; imagery in the UNIT9 case study is credited to AKQA.
- Studio
- UNIT9
- Archive release
- 2023-04-26
- Source
- UNIT9 case study
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