The Storybook World of Simone Rocha x H&M

We used our technical expertise to help Gainsbury and Whiting create an immersive anchored tabletop AR mobile experience to launch the designer collection collaboration between H&M and Simone Rocha.

We elevated a physical lookbook by using augmented reality to bring the pages to life and showcase the new clothing range.

Working with our friends at Dimension Studio, we used volumetric capture to create incredibly lifelike 3D holograms of a cast of talented actors, musicians, models and creatives, including Helena Bonham Carter and Barry Keoghan. Each painted scene in the physical book has its own theme and unique AR marker. When scanned with a phone, the AR characters spring out of the book’s pages, dancing, posing and making music all while wearing Rocha’s limited-edition new H&M collection.