HexaARDigital & Games
- Challenge
- Deliver a cinematic haunted house on mobile across languages.
- Idea
- Use panoramic rooms, visual interaction and sound to tell a wordless story.
- Role
- Technical Lead
- Tech
- PlayCanvas
- 360° environments
- Snapchat Lens
- Recognition
Fanta Haunted Mansion invited visitors to explore a hallway, kitchen, dining room and orangery, collecting bottles and discovering surprises. The experience used pre-rendered panoramic environments to bring detailed 3D art to mobile devices.
Built with PlayCanvas, it combined visual navigation with atmospheric audio, avoiding the need for translated instructions. A companion Snapchat Lens extended the campaign into face and world AR effects.
- Role
- Technical Lead
- Studio
- UNIT9
- Release
- 2023-10-23
- Case study
- UNIT9 archive
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