HexaARDigital & Games
- Challenge
- Create a playful journey accessible across markets.
- Idea
- Link four carnival cities through visual navigation and mini-games.
- Role
- Technical Lead
- Tech
- 360° environments
- 2D animation
- Mobile games
Parade of Play transformed a mobile website inside the Coca-Cola app into a journey through Barcelona, Berlin, Paris and Venice. Each city offered its own carnival atmosphere and mini-game.
Layered 360° environments combined animated characters, music and sound effects. Navigation relied on visual cues rather than written instructions, while promotional markets could connect collected gems with rewards in the app.
- Role
- Technical Lead
- Studio
- UNIT9
- Release
- 2024-01-23
- Case study
- UNIT9 archive
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