HexaARAR & Immersive
- Challenge
- Connect an outdoor display with an experience people could carry elsewhere.
- Idea
- Extend the billboard’s London imagery into the user’s skyline.
- Role
- Technical Lead
- Tech
- Snap AR
- Sky segmentation
- 3D outdoor media
- Recognition
Beefeater’s Spirit of London connected a 3D billboard at Westfield Stratford with a Snapchat Lens. Scanning its Snapcode extended the scene into the surrounding skyline, revealing a floating Big Ben and a Beefeater bottle.
A later iteration used sky segmentation to introduce a London Underground journey overhead. The lens could work beyond the original location; UNIT9 reported 400,000 users at the time of its case study.
- Role
- Technical Lead
- Studio
- UNIT9
- Release
- 2022-12-06
- Case study
- UNIT9 archive
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