HexaARChallenge
Dreamworld needed to feel surreal in AR while still loading quickly enough for casual mobile users.
AR & Immersive
- Challenge
- Turn a limited-edition Coca-Cola launch into a mobile AR world that felt playful without slowing down the first interaction.
- Idea
- A WebAR journey with branded portals, layered 3D moments, and interaction pacing built for quick mobile sessions.
- Role
- Technical Lead
- Tech
- WebAR
- 3D interaction
- Mobile performance
- Campaign build
- Result
- FWA-recognized AR launch experience for Coca-Cola Dreamworld.
- Recognition
Coca-Cola Dreamworld is a surreal, world-building mobile experience powered by augmented reality. By scanning the QR code on Coca-Cola cans and bottles, users can activate an AR portal which transports them into the otherworldly Dreamworld landscape. Our team created a world progression that gradually evolves from an ethereal landscape into a more vibrant, dynamic cityscape. We assigned different colour palettes to each phase of the world, allowing each to have its own identity whilst maintaining the same overall aesthetic.
Idea
Guide people through a sequence of small immersive reveals instead of asking them to understand a complex AR scene at once.
Execution
Led the technical build across WebAR scenes, 3D asset behavior, interaction prompts, and mobile performance constraints.
Result
An FWA-recognized launch piece that made the limited-edition flavor feel like a world people could step into.
- Role
- Technical Lead
- Start
- 10/03/2022
- Launch
- 15/08/2022
- Website
- Dreamworld
- FWA
- Dreamworld
Project context
The AR portal combined WebGL and 8th Wall with a rhythm game set to Tomorrowland music. The world evolved from a quieter landscape into a dynamic cityscape as participants played.
- Studio
- UNIT9
- Archive release
- 2022-08-15
- Source
- UNIT9 case study
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