HexaARChallenge
The Meataverse needed to feel deliberately strange while still guiding people through a coherent campaign world.
AI & Web3
- Challenge
- Make Slim Jim's Meataverse feel like a strange, ownable world instead of a conventional brand promo.
- Idea
- A Web3-flavored campaign space combining characterful UI, collectible energy, and fast front-end delivery.
- Role
- Technical Leader
- Tech
- Web3 campaign UX
- Interactive UI
- Front-end systems
- Launch delivery
- Result
- FWA-recognized digital campaign world for Slim Jim.
- Recognition
The Meataverse is a free, first-of-its-kind web3-based digital membership club and interactive collectible NFT experience. At launch, we distributed over 10,000 randomised NFTs—10,069, to be exact—called GigaJims to members on a first-come, first-served basis.
Members of the Meataverse can evolve their GigaJim by applying S.A.U.C.E. (the currency of the Meataverse), which is generated by scanning Slim Jim products, participating in challenges, and engaging with Slim Jim on social media. A GigaJim will gain different features and accessories based on the S.A.U.C.E. combination the user applies. Features and accessories have varying levels of rarity, which enables users to change their GigaJim over time to make it more unique and compete for the highest rarity score on the member leaderboard. There are over 10 million possible combinations of GigaJims to discover!
Idea
Lean into characterful UI and collectible logic so the oddness became navigable instead of chaotic.
Execution
Led front-end systems for the campaign space, interaction states, and launch delivery across the digital world.
Result
An FWA-recognized Slim Jim experience that turned brand absurdity into a structured digital destination.
10K+GigaJim NFTs minted at launch
10M+Possible GigaJim combinations
1First-of-its-kind web3 club
- Role
- Technical Leader
- Start
- 20/10/2022
- Launch
- 15/06/2023
- Website
- slimjim.com
- FWA
- Slim Jim
Project context
The launch offered 10,069 GigaJim NFTs. A custom API handled minting and evolution on Polygon, while product scans and challenges generated the S.A.U.C.E. used to customise collectibles.
- Studio
- UNIT9
- Archive release
- 2023-06-20
- Source
- UNIT9 case study
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