Lay’s: Messi Messages

Lay’s Messi Messages is a deepfake-powered experience allowing fans from all over the world to generate their own personalised video messages from the football star himself, spoken flawlessly in their local language. Using an intuitive chat-based interface, users can communicate with Messi and provide key information to fill him in on their plans for watching the match. Seconds later, the footballer springs onto their screen with a Cameo-style personal invitation to watch the game, filled with references to their submitted names, dates and places. With ten different language options to choose from, users can generate an almost limitless store of bespoke invitations to share with friends and family from all over the world in group chats and on social platforms.