Johnnie Walker wanted to bring its special edition Game of Thrones whisky to life in an exciting, memorable way. So, together with our friends at AnalogFolk, we created an exploratory WebAR experience that lets fans show allegiance to their favorite house and unleash a direwolf or a dragon in the comfort of their own homes.
Each bottle came equipped with a QR code. When scanned, an animated 3D AR
experience with characters from the show burst out of the packaging. “A Song of Ice,” inspired by House Stark, featured a direwolf on the prowl amidst a blizzard. “A Song of Fire,” inspired by House Targaryen, summoned an epic flying fire-breathing dragon. The activations perfectly matched the flavor profiles of their whisky: one was crisp and clean, the other spicy with a subtle smoke.
